GTM Buddy is a tool provided by WinRed. This tool will load all of our custom data-layer variables into the container that you have integrated with your WinRed account.

Once you have integrated your GTM container with your WinRed account, you can access GTM Buddy here: https://winred.gtm-buddy.com/.

Make sure to add the account gtm@revv.com to your Google Tag Manager container's User Management settings and give the account "Publish" permissions (Admin > User Management > Add gtm@revv.com and give "Publish" permissions).

In order to load the variables into your GTM container, we will need the following information:

You can watch a video of how to set up GTM below.

If you have any questions or need assistance configuring GTM Buddy, please reach out to the WinRed support team here: support@winred.com