Merchandise Campaigns are available for products fulfilled by one of our WinRed's integrated vendors. In order to sell products on your donation pages, you must add the product to a Merchandise Campaign and add that Merchandise Campaign to your donation page.
To get started offering merchandise products for your committee, check out our catalog. Have questions about WinRed's merchandise offerings or need help setting up products to sell? Contact our support team in the chat box in the bottom right corner of this screen.
Table of Contents
Create a Merchandise Campaign
Once our team has completed your product setup, you can add your product(s) to a Campaign. Click the Pages tab, and click the Campaigns tab in the sub-menu.
Click the green Create Campaign button at the top right corner of your screen. Choose Merchandise Campaign from the drop-down menu.
Enter the title for your campaign (pro-tip: make the campaign title similar to the product name being used). Next, add the product(s) that you'd like to this particular campaign. You can add up to 5 products to one campaign. If you'd like to offer the choice between more than 1 item, you can set up merchandise tiers; read more here. Set your Minimum Donation Amount. Donation minimums must be more than the product price + shipping.
For example, if you would like to offer an item that has a product price + shipping cost of $30 for a minimum donation of $50, enter that amount. Donors who donate over $50 through a donation page that has this campaign appended to it will receive this product.
Note: the “Min:” price you see next to the item you are looking to select totals the product price and shipping cost. You can see a breakdown of this within your product details under Merchandise, then the Products subtab. Clicking on the product details, you’ll find the merchandise campaign minimum calculator.
Add a Shipping Disclaimer for your product, and this will appear in the order receipt emailed to the donor. Processing time is typically 7-10 business days.
When complete, click the green Save button at the top right corner of your screen.
Add a Campaign to a Page
Once you've created your Merchandise Campaign, head to the My Pages tab and click the page you'd like to add to the campaign.
In the Page Setup tab, scroll down to the Campaign section. From the drop-down, choose the Campaign you'd like to add to the page.
Track Your Campaign's Success
To see how well your campaign is performing, head back to your Campaigns tab in the sub-menu of your Pages tab. Here you will see every Campaign you've created, including the number of donors, donations, and total raised for each Campaign.
To archive, a Campaign, click the ellipses at the right side of your screen and click Archive from the menu.
WinRed’s zero-touch e-commerce operation gives you the ability to leverage merchandise upsells within your donation pages with no hassle. By using the merchandise campaigns on your WinRed donation pages, you are able to offer donors a gift with their minimum donation.
How is money split in a merchandise campaign?
WinRed leverages a direct-to-garment merchandise process, this means there are no upfront costs for your merchandise. As a qualifying donation comes in, WinRed will remove the cost of the product from the donation and payout to the vendor, with the remaining funds from the donation being split amongst the slate members.
If a donor does not split their funds equally across each candidate, the donor will not qualify for the merchandise gift. This is because all candidates on the slate will split the cost of the product. If a donor splits their funds across candidates unevenly, but the lowest amount allocated still covers the cost of the merchandise, the donor will qualify.
Upon completion of qualifying donations, the donor will be asked for their shipping address alongside of their billing address. Once the donation is complete, the order is created and triggers the appropriate vendor to begin fulfillment.
Questions? Feel free to reach out to our team by clicking the red chat bot in the bottom right corner of your screen. We’re happy to assist!