There are several different automated emails that your donors receive from your committee when a donor makes a particular action.
These automated emails can be anything from a reminder to a donor who has visited your page but did not donate to a notification that the donor has an upcoming recurring subscription. You can customize these emails the way you see fit.
Create an Automated Email
Here, you’ll see six different types of emails you can customize.
Abandoned Cart Notifications | Emails donors will receive if they started a donation but did not finish it |
Upcoming Donation Notifications | Emails donors with monthly subscriptions would receive when a recurring donation is going to happen |
Recurring Donation Receipts | Emails recurring donors will receive per every donation |
Merchandise Order Receipts | Emails that donors receive after they submit a donation with a merchandise order attached |
Upsell Donation Receipts | Emails from donors who have accepted upsell after receiving their initial donations |
Donations Receipts | Automatically emails the donors a receipt every time a donation is made |
Please Note: If a standard campaign is added to the page and the campaign has an email override, donors will not receive the default emails found under Utilities. You can learn more about standard campaigns here.
Customize your Email
If you click on any of these options, you can edit the emails' content.
Edit The Text
WinRed includes some suggested body text for your emails. You can edit this body copy, but we suggest you include the same information our suggested text includes (for example, giving context when a donor has accepted an upsell or providing an opt-out link for recurring donations).
Change The Logo
By default, emails use WinRed's logo at the top, but you can update these emails so that your committee's logo appears instead. Upload or select an image you want to use as a logo for each email. You can also upload a GIF (1MB size).
Send a Test Email
Once you have customized your email, you can send a test email to see what it looks like. Enter the email to which you’d like to send this test email and click Send Test Email.
Personalize your Email Using Substitution Variable
You can customize the body text and logos for triggered emails from WinRed. This includes personalizing your emails with substitution variables.
You can use substitution variables to personalize emails with details about the donor or donation. Add the substitution variables directly into the body of the email.
For example, say that you want to send a personalized message with the following, "Thank you, Alice!". You would have to use the following syntax:
Thank you, -first_name-!
-first_name- will be replaced with "Alice" automatically to product:
Thank you, Alice!
Available Substitution Variables
Here is a list of substitution variables currently available:
Page URL for abandoned cart page
-source_url-
Candidate Name(s)*
-candidate_name-
Donor First Name
-first_name-
Donor Last Name
-last_name-
Donor Address
-address-
Donor City
-city-
Donor State
-state-
Donor Zip
-zip-
Donation Amount
-amount-
Donation ID
-charge_id-
Donation Date
-donation_date-
Recurring Donation Interval
-subscription_interval-
Recurring Donation Opt-out Link
-opt_out_link-
Money Pledge Opt-out Link
-money_bomb_opt_out_link-
Note: Candidate name will list your candidate's name and any recipients included in the donor's donation if the donation is being split.
Questions? Feel free to contact our team by clicking the red chatbot in the bottom right corner of your screen. We’re happy to assist!