WinRed's upsell feature allows you to maximize the impact on your donors by adding additional actions donors can take after they make a donation. You can add upsells to any donation page.
If you’re not using the upsell feature on WinRed, money is being left on the table. 35% of donors accept at least one upsell after they've made a donation!
Types of Upsells
You can review all the types of upsells that WinRed has available here.
Create an Upsell Flow
In order for an upsell to be added to a page, it must be added to an Upsell Flow.
To begin, navigate to the Pages tab, then select upsell flows.
In the right-hand corner, you are going to see the Create New Upsell Flow button. Click that.
Now you have two options - Create a New Upsell or Add an Existing Upsell. If you select new upsell, you'll be prompted to choose from the list below. If you would like to add an existing upsell, just search for its internal name.
Once you've selected your upsell type, you will see a page to update the settings for your upsell. Add an internal name, a call to action, images, gifs, or whatever you would like to your upsell so it is customized to your liking.
Once saved, your upsell will have been created and added to your Upsell Flow. You can keep adding as many upsells as you want to your Upsell Flow.
If you're editing an upsell flow from the page builder, saving your page will also save your changes to your upsell flow across all pages to that this upsell flow has been added.
Add Widgets to your Upsells
Widgets can be added to any page or upsell to drive urgency, show impact, and increase donor conversion rates. They are a must for any upsell you make on WinRed!
Add an Upsell Flow to Your Page
There are two ways an upsell flow can be added to your donation pages. The first is by building the upsell flow directly on the page.
The second is to add the upsell flow after creating it in the upsell flows tab.
All you'll need to do to add your upsell flow is head to the page you want your upsell flows to be added onto and click on upsell flows, like below:
Then click Add Existing Upsell Flow and search for its internal name. If it's newly created, it should be one of the first upsell flows available.
Upsell Flow Stats
You can view the overall Upsell Flow stats in the Upsell Flow Stats section on the left side of your screen, shown below:
Viewed: the number times the Upsell Flow has been viewed by a donor
Accepted: the number times an upsell has been accepted as part of this Upsell Flow
Opt-In Rate: accepted divided by viewed.
Pages: the number of pages the Upsell Flow has been added to
Upsells: the number of upsells in the Upsell Flow.
You can also view the stats for each upsell in your Upsell Flow. If an upsell has been added to multiple Upsell Flows, we'll show that upsell's performance across all of the Upsell Flows it has been added to.
Add All Your Upsell Flows to Your Pages at One Time
Using the Bulk Actions tool, you can add all of your upsell flow to your pages at once. Read more here.
If you navigate to your Upsell Flows tab, you'll be able to see all of the upsells you've created. If you click the three dots at the right-hand side of the screen, you'll see the option to duplicate.
Questions? Feel free to contact our team by clicking on the chat box at the bottom right corner of your screen.