WinRed is an online fundraising platform supported by a united front of the Trump campaign, RNC, NRSC, and NRCC. It’s built on a proven fundraising technology and is designed to combat ActBlue.

WinRed was modeled after years of studying ActBlue, but it combines better technology and a partnership with Data Trust that will massively improve the party’s voter model scores, benefitting all candidates up and down the ballot.

​

WinRed is similar to other donation platforms (create a page and send email or ad traffic to it) – except our technology layer is executed by way of a PAC.

This lets you easily and quickly earmark donations to anyone on WinRed. If you wanted to create a page that splits donations to your five favorite campaigns, you can do that – no additional lawyers or treasurers are needed. Or, if you want to create a single page that raises money for a single entity, that works too.

Our technology processes the donation and ensures that it gets to the right place. Then, it provides all the necessary donation data in a timely manner so your compliance officer can use it to file your reports.

​

The PAC’s sole purpose is to conduit contributions from donors to recipient federal candidates and committees. The recipient committees and candidates receive the value of the platform, not the PAC, and, as a result, federal law requires the recipient candidates and committees to pay for the valuable services they receive. Thus, all candidates and committees receiving contributions conduited through the PAC report expenditures to WinRed Technical Services, which provides all of the backend services necessary to make the platform operational. Again, the PAC’s sole function is to serve as a conduit, and the expenses related to making the platform run must, by law, be paid by the committees and campaigns receiving the benefit of the services.

​

Any texts and emails you receive with WinRed links are likely being sent by campaigns and organizations themselves. WinRed does not send these messages.

You can find more information about who is contacting you here.
​
​

Campaigns and organizations can request an account here: https://winred.com/register/

​

3.2% on gifts above $500 and 3.94% on the rest. Our complete pricing details can be found here.

​

Head to portal.winred.com to access your account.

​

Data Trust, one of two partners in WinRed Technical Solutions, is a private company whose mission is to continually develop and enhance the voter data available to the Republican and conservative data ecosystem. Data Trust brings to WinRed years of experience within the right-leaning marketplace, and WinRed will help better position Data Trust to continue to grow and improve the quality of its data.

Data Trust has established itself in the Republican and conservative marketplace as a proven and trusted steward of political data. Data Trust’s business model – a private business whose mission is not to maximize profits but to improve the quality of available political data in the Republican and conservative ecosystem – has proven so successful that even the Democrats are now trying to emulate it. In light of Data Trust’s established reputation and documented success, it is the perfect business partner in WinRed’s effort to provide a better fundraising solution to the right-leaning ecosystem.

​

Your donor data is yours. WinRed does not share or distribute your data. Data Trust uses donor data solely to improve voter modeling scores, which benefit everyone.
​
​More information on donor data is here.