Create a Petition Page

Petition Pages are a free tool included with every WinRed account that allows you to collect emails, phone numbers, and other information. They can be used as petitions around a certain issue, as general campaign signups on your website, or in many other creative ways.

This section will walk you through how to build a petition page so you can start collecting your supporter's information.

To make a new petition page, click on the Pages tab and then the My Pages sub-tab.

Click on the green Create Page button, and select Petition Page in the drop-down menu in the top right.

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Once you have created your new page, you can name your page, change your slug, and enter other general information.

This is where you can customize your petition page with colors, images, and logos. Expand the Colors, Background, & Layout element on the right-hand side.

There are three layout settings:

Customize your Form Colors: the Primary color adjusts the page's main buttons and links; the Secondary color adjusts the page's amount and checkbox buttons.
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Here's where you'll be able to edit the Logo, the image on a desktop petition page, and the Mobile Banner Image, the image that will show up on the mobile version of the page.
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You can view the difference to how the page appears with both images on the top left hand corner of the page, easily switching between views.

You can edit your call to action here. Use this field to tell your supporters why they should complete your Petition Page. You can use links, pictures, and customize the formatting.
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On a petition page, lead data is only shared with you by default. However, with WinRed you have the ability to create Petition Pages with multiple committees.
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When you add other committees, any form submission will be shared as a Lead with all of the committees on the page.

To add another committee, click the + Add Committee box.

Then, search for the group you want to add. Select your committee, hit save, and your page is ready to share leads!

You can append a campaign to the page to help with tracking. For more information on campaigns, please refer to this doc.
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Here's where you can add your standard or merchandise campaign.
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Would you like to add a page header? Custom fields? Something else missing? Click the green + Add Element button to add additional features to your page.
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You can also add a widget here.
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Widgets are powerful features that improve page conversion rates. You can widgets to petition pages to increase urgency and drive your supporters to complete the form.

Check out this deep guide for everything you need to know about Widgets.
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Here's where you can personalize what categories appear on your petition page for users to fill out. The top three fields (First Name, Last Name, and Email) are set to Yes by default. You can toggle any of these fields on or off depending on your need.

Five fields will appear in this section in which you can set on your page.

You can add any disclaimers you need to include here. Check out this document for more information on setting up disclaimers in your account and on pages.

When you have completed your page, click the green Save button on the top right corner. Then, you can click the grey draft button and toggle your page live.

You also have the option to require a password to view it. The grey draft button will turn green and say Live once it is live.

If you want to modify cosmetic elements on your page you can customize this with the CSS Editor. Use at your own risk and always confirm your page works fine before sharing with your supporters.

WinRed’s Petition Pathways feature allows an organization to dynamically redirect leads from a petition to a donation page based on donor attributes.

Navigate to the Marketing tab in the page builder. There are four Settings to edit here.

Specify this page's title and description for search engine optimization.

If you add a value to the Source Code field, every donation made to that page will have that code associated with the charge in reporting. This is a great way to add another tracking layer to your pages.

Open Graph tags are what populate the preview when your page is shared on social media. All WinRed pages have default settings, but you can override them with these Settings.

You can add an Open Graph Image. An Open Graph Image is a picture that will be shown on social media when you post your page's link. The Open Graph defaults to the image below, but you can update that with your own image if you'd like.

Twitter uses its own settings to populate a page's preview within Tweets. All WinRed pages have default settings, but you can override them.

There are four General Settings on the page level:

When a supporter fills out your firm, you have a couple of options for what they should do next.

Selecting confirmation means that the donor will end on the petition page and will be shown a message and some options that you can customize.

This option allows you to send supporters to a different URL. For example, you can send them to a donation page to encourage them to give right after they fill out your form.

To do this add the URL you want to send them to.

If you are using UTMs to track performance you can persist them through the redirect by toggling on the option on.

Here you can also replace standard UTMs with WR UTM. These are non-transformed UTMs that help maintain a Google Analytics session, thus passing unbroken data to GA.

Additionally, you can show lead information in the URL on the redirect.

When you are finished, remember to click Save at the top. You can always preview what your page looks like to the left of the page elements.
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If you want to copy a page link, click the Copy URL button found under the save button within the page builder.
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Download the QR code for your Petition Page by selecting the QR Code button next to the copy button located at the top.
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If you want to duplicate a page, click the duplicate button found under the save button within the page builder.
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Otherwise, simply head back to the My Pages tab, click the ellipses on the desired page, and choose Duplicate Page from the drop-down menu.

Page tags can be easily added to a petition page to help organize it and improve navigation and searchability. They can be added within the page builder by clicking the tag icon next to the duplicate page button.

Up to ten tags, each with twenty sub-tags, can be created per account. Up to three tags, including both tags and sub-tags, can be added to each page. You can read more about this feature by clicking the button below.

There are two ways that you can download your Leads.

Head to the page under My Pages, find the page you want to download, click the three dots, and click export leads.

This option lets you download for that page only.

Alternatively, Go to the People tab at the top left of your screen and click on leads. Here, you will see all the leads you have acquired across every page.

If you have questions or are unsure on any of these steps, please reach out to our support team by clicking the red chat box a the bottom right corner of your screen.