This page is perfect for live-stream events, campaign announcement videos, direct-to-camera candidate videos, and more.
The guide below will help you get started with building video pages.
Page Setup
Navigate to the Pages tab, then click My Pages underneath. Next, click the green Create Page button and select a Video Page from the dropdown.
The page name and slug are auto-populated, so please ensure you personalize them if you choose to do so.
Page Name: A non-public name for your page to help you keep track of it.
Slug: This gives each page a unique URL that it lives at when you publish it.
You can add a Page Header element, which will appear inside a box at the top of the donation form, as shown below. You will need to scroll down to the green + Add Element button and select Page Header. Once this element is added, expand it and enter the text you would like to appear.
Colors, Background, & Layout
You can customize your video page with colors, images, and logos. Expand the Colors, Background, & Layout element on the right-hand side.
There are three layout settings:
Page Steps: Select if the donation form should be either a Multi-Step or Single-Step. A Single-Step form simplifies the donation experience in fewer clicks and is easier to complete. It will have all of the steps to donate on the initial donation page. A Multi-Step form cleanly displays form fields across separate pages, presenting the information one step at a time.
Page Layout: You can select the Page Layout by toggling Floating or Double.
Form Position: If you want your Form Position to align to the left or the right, you can set this by toggling between the left and right arrows, or click center to have your page aligned in the center.
Customize your Form Colors: the Primary color adjusts the page's main buttons and links; the Secondary color adjusts the page's amount and checkbox buttons.
The Background Image can either be a GIF or a regular photo that will appear behind the form. If you'd rather select a background color for the entire page, chose between a solid or gradient background and select your color there.
Logo
You can upload an image to your Video Page that will appear at the top of the donation form on your computer. Expand the logo menu on the right-hand side and select the image type you would like to add: Logo Image or Mobile Banner Image.
Once you click on the Select Image button, you will be able to upload a new image or search from the existing ones by the file name.
Call to Action
This field tells your donors why they should donate to you. Using the formatting options at the top, you can embed links, link out pictures, and customize the formatting of the copy. Text entered here will then appear below the video.
Video Embed Code
This is where you can enter the Video Embed Code. WinRed allows you to embed videos from Youtube, Rumble, Vimeo, or Facebook.
If you are embedding a video from Rumble, use the iFRAME code and not the JavaScript option.
Donation Amounts
This is where you can set the donation amount buttons that appear on your page. Expand the Donation Amounts section to customize what the options the donor will see.
You can set the amounts, delete any amounts you do not want to appear, and add any amounts.
Access the Donation Amount Advanced Settings to do the following:
Add Other Field: Allow the donor to input their own donation amount
Add Button Text: This will allow a text label to appear on the button on the donation form
Add Minimum & Maximum Amounts: Set the contribution limits on the page
Donor Cover Fees: Select whether you would like to allow your donors to cover processing fees
Committees
You can split donations that are made through WinRed pages with other committees. Simply expand the Committees element on the right-hand side, and select the + Add Committee button to search for the committee by name.
If using a vendor, you can also add Bill-Pay here. Click here to learn more.
Recurring Donations
One of the most powerful ways to increase online revenue is Recurring Donations. These are donations that automatically recur on a set interval (such as once a month). Building your recurring program is crucial because it’s a great way to raise money without additional donor asks.
To set this up on your donation page, expand the Recurring Button section in the page builder. Toggle Enable Recurring to turn this on.
Customize the Recurring Callout and choose whether to use Radio Buttons or a Check Box.
You can also allow donors to set their own recurring interval. If you set this to yes, the donor will be able to choose from the following intervals: monthly, quarterly, yearly.
The Advanced settings allow you to customize the interval if you'd like to use a check box vs a button and more! To read about this in more detail, click here.
Money Pledge
You can add an existing money pledge or create a new money pledge from the page builder. To do this, expand the Money Pledge section in the page builder.
If you have already created a Money Pledge use the search bar to look up the existing Money Pledge and add it to the page.
Select the green Create New Money Pledge button to make a new one. A new menu will appear and you will need to enter the following information:
Money Pledge Name
Money Pledge Callout
Date of Money Pledge
You can expand the Advanced Money Pledge Settings to override the email body. Once you have entered the necessary information select the green Create Money Pledge button at the bottom.
Use the search bar to select the money pledge you just created and add it to your page.
Campaign
You can add a Campaign to the Video Page to track performance or offer merchandise on it.
Donor Information
If you scroll down further, you'll be able to choose what information you'd like to gather from your donors, such as Shipping Details, Employer Information, or Employer Name, and Occupation.
Expand the Donor Information section to set the information you'd like to gather.
Donor Information
Five fields will appear in this section in which you can set on your page.
Display Mobile Field: If you toggle the Mobile Field to Yes, you will be given to option to allow users to opt into receiving SMS Messages, display an SMS Disclaimer, and whether you'd like this to be a required field. If you toggle the SMS Opt-In Disclaimer to yes, you'll be prompted to add an SMS Opt-in Call to Action and the Disclaimer.
Display Shipping Fields: If you are offering Merchandise on your pages and do not toggle the Shipping Address, the product will send to the address the donor has on file.
Pre-Check Shipping Address: Use billing address as default shipping address.
Require Email Field: Make the email field required for High Dollar or Entry Mode enabled pages.
Enable Fundraiser ID: Allows for a Fundraiser ID, also known as Bundler ID, field to be visible on the donation page. Click here to learn about this feature.
Employment Details
If you want to set the donor's employer settings, expand the Employment Details section and toggle between yes or no.
Disclaimers
WinRed already shows a disclaimer at the bottom of our pages, but if you need to add more, you can do so by expanding the Disclaimers element on the page. You will see the fields to adjust the Long Disclaimer and the Box Disclaimer.
Custom Fields
WinRed allows you to add Custom Fields to your pages. Go to the green "Add Element" box and select "Custom Field". You can decide if you'd like to add a New Custom Field or an existing field. An Existing Custom Field is one that you have already created on another page and can be selected at the bottom of the tab.
After selecting the type of custom field you would like to create and you are creating a new Custom Field, you will need to enter the following information:
Custom Field Name
Field Position
Target Position
You will need to give the field a name and designate where you'd like it to be positioned on the donation form (for example, before or after the Donation Buttons). Lastly select the Field Type.
The Field Types are listed below:
Text Field - This is a regular text field that allows all characters.
Number Field - This is a field that only allows numbers to be entered.
Text Area - This is a field that allows donors to add longer comments.
Checkbox - This checkbox allows donors to accept a condition or disclaimer before donating. You can toggle whether checking this checkbox is required in order to process a donation.
Paragraph - This is simply some helpful text you can add throughout your form.
Hidden - This is an invisible field. Hidden fields are useful if you would like to set a default value for a field that donors can't edit. They can be prefilled via URL, like many other custom field types.
Multiple Choice - This presents allows donors to select multiple options from one list of options.
Radio Buttons - Presents donors with a number of options to choose from but does not allow more than one option to be selected.
Text Field Toggle - This is a text field that appears after a donor has checked a checkbox.
Widgets
Widgets can be used to drive urgency, show impact, and increase donor conversion rates.
To add a Widget to a donation page, you should first navigate to a donation page. On the right-hand side, scroll down and select the Add Element button.
Click Widget to access the menu featuring a list of available widgets.
Upsells
The Upsells tab allows you to dynamically redirect donors from a Video Page to an upsell based on donor attributes through an Upsell Pathway or to group multiple Upsells together in an Upsell Flow.
Upsells appear after the initial donation flow to encourage your donors to donate more!
You can either create a new Upsell Pathway or Flow or add an existing one.
When creating a new Upsell, you will be given three upsell type options: Immediate Donations, Future Donations, and Non-Donation Actions.
Click into any of these from the drop down menu and customize your upsell with images, call-out text, and much more! You can also append Bill-Pay and Money Pledges to your Upsells.
Marketing
Navigate to the Marketing tab in the page builder. There are four settings to edit here.
SEO
Specify this page's title and description for search engine optimization.
Source Code
If you add a value to the Source Code field, every donation made to that page will have that code associated with the charge in reporting. This is a great way to add another tracking layer to your pages.
Open Graph
Open Graph tags are what populate the preview when your page is shared on social media. All WinRed pages have default settings, but you can override them by changing the Open Graph settings.
You can add an Open Graph Image. An Open Graph Image is a picture that will be shown on social media when you post your page's link. The Open Graph defaults to the image below, but you can update that with your own image if you'd like.
X (Twitter)
Twitter uses its own settings to populate a page's preview within Tweets. All WinRed pages have default settings, but you can override them.
Page Settings
General
There are four General Settings on the page level:
Contributor Types: Set the type of contributors that can donate on this page, like Personal and PAC donations.
Enable CAPTCHA: This is an extra layer of identity confirmation. You can turn this on by toggling this to Yes.
Language: You can select a language for your Donation Page. We currently offer Spanish page translation for all the standard form text. You will need to translate custom text such as your Call to Action and Disclaimer.
Archive: Archive this page to remove it from your My Pages list.
Confirmation Page
You can customize the message that will appear to your donors once they have completed their donation. You are also able to add a Custom Button to your page that will link out to a URL of your choosing, for example, back to your campaign website.
Lastly, you can also link out to social media, such as your Facebook or Twitter, to be displayed to donors here as well.
Set Your Page Status
When you are finished, remember to click Save at the top. You can always preview what your page looks like to the left of the page elements.
When you’ve made all your customizations on your page, navigate to the top right to set the page status.
Live pages can be seen by anyone, meaning that they will show up when searched via Google, Bing, etc.
Draft pages can only be seen by logged-in members of your team.
Password-protected pages can only be seen by people who enter a password you set. (These are great for sending pages around for approval).
QR Codes
Download the QR code for your Video Page by selecting the QR Code button next to the copy button located at the top.
Duplicate Pages
If you would like to duplicate a page, simply head back to the My Pages tab, click the ellipses on the page, and choose Duplicate from the drop down menu.
Pages can also be duplicated within the page builder by selecting the Duplicate Page button next to the QR code button.
Page Tags
Page tags can be easily added to a Video Page to help organize it and improve navigation and searchability. They can be added within the page builder by clicking the tag icon next to the duplicate page button.
Up to ten tags, each with twenty sub-tags per account. Each page can have up to three tags added to it, which can include both tags and sub-tags. You can read more about this feature by clicking the button below.
CSS Editor
Customize your landing pages further with our Custom CSS editor, located on the right of the page builder.
Note: you cannot edit the following on a WinRed landing page:
Donation button size
Remove an "other" field on a landing page
Overriding the copy on a Money pledge
Resizing a logo
Changing color of an upsell button
Questions?
If you have questions or are unsure on any of these steps, please reach out to our support team by clicking the red chat box a the bottom right corner of your screen.

























